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College Catalog

Communication and Digital Media

Courses

  • CDM 1000

    Communication Survey

    4cr
    Communication Survey provides foundational knowledge in communication and media studies for students who wish to declare any of the Communication and Digital Media majors. This course will introduce students to a variety of communication contexts, theories, and experiences while incorporating the research and expertise of all CDM faculty. Students will learn the skills and competencies expected of all CDM graduates, be guided in ePortfolio creation, and discover how to write for different media.
    Prerequisite: None

  • CDM 1150

    Human Communication

    4cr
    This course provides a broad grounding in the history and current interdisciplinary understandings of human communication. It also provides an introduction to the skills and competencies students develop through their program of study as a major. Lecture and laboratory.
    Prerequisite: CDM 1000

  • CDM 1200

    Public Speaking (FAR)

    4cr
    A study of the role, rights, responsibilities, and ethics of the speaker, medium, and audience in a variety of speech situations in a democratic society. Speaking techniques examined include the processes of invention, organization, and presentation in informative, demonstrative, persuasive, and ceremonial settings. Students must demonstrate effectiveness in integrating media (e.g., presentation software or other video or audio elements) into their speech communications. Targeted instruction is arranged as necessary to ensure basic competency in the technical use of presentation software.
    Prerequisite: None

  • CDM 1300

    Visual Communication

    4cr
    An introduction to the practice of critical observation and analysis of static, dynamic, and interactive visual information. Students develop theoretical and applied skills in interpreting a wide range of visual information, and demonstrate their own abilities to design and produce visual information.
    Prerequisite: CDM 1000

  • CDM 2000

    Graphic Design I

    4cr
    This studio course serves as an introduction to the practice of graphic design. Basic design and communication principles, along with the processes and techniques associated with the creation of effective visual communication, will be emphasized. Students will also be instructed in the use of digital drawing and painting programs for the production of graphic design solutions. Projects will range from visual exercises addressing basic principles of two-dimensional design to practical design problems requiring conceptual and critical as well as compositional evaluation. Exploration of materials and creative ideation, along with industry trends, issues, and significant practitioners, will also be discussed.
    Prerequisite: CDM 1300

  • CDM 2200

    Principles of Public Relations

    4cr
    An introduction to public relations as the theory and practice of effective communication between organizations and their diverse publics. Explores the role of public relations in organizational culture and in society, with particular emphasis on ethics, corporate integrity, and local and global contexts. Case studies provide opportunities for students to engage in research on the public relations of actual organizations, and to develop writing and presentation skills required of public relations practitioners.
    Prerequisite: None

  • CDM 2300

    Interpersonal Communication

    4cr
    Theories and research of one-to-one human interaction. Topics include, but are not limited to, basic interpersonal communication theory, self disclosure, listening, conflict, and trust. Survey and application of intra and interpersonal communication within various contexts, such as friendship, family, social, and professional circles. Special emphasis given to communication models, relationship development and maintenance, identity, and social roles and expectations.
    Prerequisite: CDM 1150

  • CDM 2400

    Gender Communication

    4cr
    Gender differences, sex roles, and sexual stereotypes in communication; interaction between and within sexes. Cross-listed as WMG 200R.
    Prerequisite: CDM 1150

  • CDM 2450

    Nonverbal Communication

    4cr
    Nonverbal message codes and systems, relationship between nonverbal and verbal interaction in various communication contexts.
    Prerequisite: CDM 1150

  • CDM 2500

    Basic Digital Photography (FAR)

    4cr
    An introduction to photography in which students practice the art of photography, introducing them to the technical and stylistic aspects of digital photo making. Students are required to supply their own digital camera, which has manual capabilities such as aperture and shutter speed priority mode. Using Photoshop software, students will also work with their own photos in the digital realm, applying what they learn to select, manipulate, display, and print work.

  • CDM 2600

    Aesthetics of Screen Media

    4cr
    In this course students will learn and apply a variety of critical methods for understanding and evaluating aesthetic criteria in screen media. The course will cover television, film, Internet, and other contemporary or emerging screen media. It will consider the basic elements of screen media aesthetics, mainly light, space, motion, and sound. The course is designed to provide students with a knowledge base for future work in either screen media production, screen media criticism, or other communication-related fields.
    Prerequisite: None

  • CDM 2620

    Film Analysis

    4cr
    This course will provide an overview of the major theoretical and critical approaches to the study of film. Students will gain a general understanding of the aesthetic tools with which to critically assess films of various genres. As this course will cross-list on a rotational basis with courses across various departments, this course will also explore film through a specific lens appropriate to each topical approach (history, literature, religion, etc.).

  • CDM 2650

    Photographing Nature: Investigating Biodiversity and Conservation (FAR)

    4cr
    This course introduces the student to the use of digital photography to explore plant and animal species and their habitats. The course begins with instruction in digital photopraphy, and then moves outside where students will focus on organisms, learning to photograph them while exploring their biology. Photography will be used to engage students in making detailed observations and beginning the process of scientific discovery. After learning about species, their ecological interactions, and conservation, students will complete a final project that utilizes visual imagery to educate others about the value of biodiversity, ecology, and/or conservation issues.

  • CDM 2700

    Digital Cinema Production

    4cr
    This communication practicum engages students in the process of developing, writing, producing, and editing video-based multimedia programs. Students study the process of media production by critical analysis of film texts and by active participation in the production process. Students must have unlimited access to an external USB 3.0 storage device (recommend 16 or 32 GB, USB 3.0).
    Prerequisite: CDM 1150 or consent of instructor

  • CDM 2800

    Exploring the Documentary

    4cr
    Film has become an important medium for understanding the role of myriad cultural components, and furthermore, documentary plays a role in educating society on important issues. Throughout this course, students will learn about the components of documentaries including a production component where they partner with local organizations to write, narrate, produce, and edit a short 8-10 minute documentary.
    Prerequisite: None

  • CDM 2850

    Typography

    4cr
    This studio course is a hands-on introduction to typography, or the use and design of type. Students will become familiar with the history, classification, and anatomy of type. This course will emphasize the abstract visual design principles critical to the effective use of type in graphic design, and will consider the expressive, communicative potential of typographic form. Course projects will include exercises, studies, and formal design problems. Throughout the course, students will be exposed to a variety of design-related practitioners, publications, ideas, methods, and objects.
    Prerequisite: CDM 2000

  • CDM 2900

    Sports Media

    4cr
    This course will be a broad survey of sports and the communication media. The course will explore the history of media and sport, sports journalism, sports marketing, and technology's influence on the sports marketplace. The course is a study of sports media, as well as a course where students write sports journalism and investigate careers in sports organizations and media.
    Prerequisite: None

  • CDM 3000

    Rhetoric and Persuasion

    4cr
    A study of rhetorical theory as it provides models for the construction and criticism of public discourse. Classical and contemporary writings on rhetoric are explored in the context of theories of language, representation, and communication.
    Prerequisite: CDM 1150 or consent of instructor

  • CDM 3150

    History of Graphic Design

    4cr
    This course provides students with the knowledge and understanding of the places, people, events; historical and cultural factors; and technological innovations that have influenced the development of graphic design into the practice that it is today. Historical awareness provides a meaningful context for students to evolve and to contribute in positive ways to the cultures in which they live and work. Students will also be asked to apply what they are learning and design several projects, incorporating the styles they are observing.
    Prerequisite: CDM 1300 or consent of instructor
    Spring

  • CDM 3200

    Words and Images in Motion

    4cr
    This course addresses the creation of motion graphics for graphic design students. Students will be introduced to strategies for communicating with kinetic visual elements that focus on form, speed, rhythm, orientation, color, texture, and quality of motion. The course will include lectures, screenings of the history, techniques, and applications of motion graphics, as well as demonstrations using modern software such as Adobe Photoshop and After Effects. Additional topics include basic animation principles, screen design and composition, timing, story-boarding, sound and music development and synchronization, as well as project management and organization. Students will learn to make informed design decisions, and will draw on the basic principles of visual communication, graphic design, and motion literacy in the creation of time-based work that is expressive, dynamic, and inventive.
    Prerequisite: CDM 2000

  • CDM 3250

    Graphic Design Practicum

    4cr
    From the creation of new and utilizing existing projects, students will compile an entry-level print and web portfolio. To produce this portfolio, the course will also include an introduction to the methods involved in print production for graphic designers, including terminology and methods, acquiring print cost estimates, what it means to "preflight" work, font management, and color use in print production. For further preparation to enter the real world, students will learn to effectively market themselves, first visually as they create their own identity and then socially through local networking events.
    Prerequisite: Typography and design software knowledge or permission of the instructor with portfolio approval.

  • CDM 3300

    Writing for Media

    4cr
    This course develops awareness and understanding of the conventions and practices that lead to effective writing for various media. Emphases may include newspapers, magazines, television, cinema, popular music, Internet, radio, or other media. The focus is on developing writing skills through exercises in a variety of formats and styles appropriate to specific media.
    Prerequisite: None

  • CDM 3310

    Journalistic Writing

    4cr
    This course develops awareness and understanding of the conventions and practices that lead to effective writing for various media outlets. Emphasis may include newspapers, magazines, television, Internet, and radio. The focus is on developing writing skills through exercises in a variety of formats and styles appropriate to specific media. Students will also understand the history of the journalism industry and the contemporary changes in the environment.
    Prerequisite: None

  • CDM 3320

    Screenwriting

    4cr
    Screenwriting introduces students to writing for film, television, the web, and other mass media outlets. Students will identify and develop a script for short film, long form, documentary, broadcast news, commercials, the web, and the other types and formats of screenwriting. Students will also apply the concepts of copyright, fair use, licensing and creative commons.
    Prerequisite: None

  • CDM 3350

    Public Relations Writing

    4cr
    Writing has always played an integral role in modern public relations and marketing. This course develops ethical awareness and understanding of the conventions and practices of effective public relations writing for contemporary media, with special emphasis on writing for social media as they relate to public relations. Course work includes extensive exercises designed to develop skills in a variety of formats, styles, and rhetorical strategies appropriate to public relations.
    Prerequisite: CDM 2200 or consent of the instructor

  • CDM 3400

    Communication and Technology

    4cr
    This course examines digital technology as a medium of communication. Issues covered include the social, economic, civic, and global implications of the information age.
    Prerequisite: CDM 1150 or CDM 1100 or consent of instructor

  • CDM 3420

    Communications Management

    4cr
    This is an advanced course for Public Relations majors or other students who wish to understand the nature and management of effective communication within and among organizations. Students will develop insights and capacities in organizational communication leadership; careers and cultures in corporations, agencies, small business, and nongovernmental organizations; client relations; communication planning strategies and systems; stakeholder communication; stockholder and financial communication; reputation management; global communication; crisis management; change management; tracking issues and trends and managing communication about them; and funding and evaluating communications campaigns.
    Prerequisites: MGT 1100, CDM 2200, and CDM 3300

  • CDM 3450

    Mass Communication

    4cr
    An advanced survey of the media and their role in culture. This course examines the economic, textual, and cultural dimensions of several mass media.
    Prerequisite: CDM 1150 or consent of instructor

  • CDM 3530

    Web Design I

    4cr
    Students build and/or modify websites using industry-standard authoring software. Students register domain names, write code, and explore cascading style sheets. Course content covers software basics with an equal emphasis on the development of design skills.
    Prerequisite: CDM 2000

  • CDM 3540

    Web Design II

    4cr
    An advanced web design course that builds on the skills and topics addressed in Web Design I. The course will address advanced aspects of web design including the design of responsive websites for display on desktop and mobile media devices, and web app design. Topics addressed include user interface design, javascript library integration, and the use of a CMS (content management system). In addition, students will be expected to apply the conceptual and technical design skills addressed in CDM 1300 Visual Communication. Course work will include readings, exercises taken from the texts, and online sources, along with more extensive web design projects.
    Prerequisite: CDM 3530

  • CDM 3545

    Communication Skill Assessment

    0cr
    This eportfolio assessment will take place during the junior year of every CDM student. It will be pass/fail, and the student will have to repeat the assessment with a pass to get registered for an internship and/or Senior Seminar.The assessment will vary by major, contain a variety of focused skills, and ensure each student is prepared to continue his or her studies within CDM. All the items included in the assessment will be introduced within Communication Survey, but those skills must be sustained by the student to pass the assessment.
    Prerequisite: CDM 1000

  • CDM 3550

    Communication Internship

    4cr
    An internship enabling the student to gain practical experience in communication or graphic design. The internship is typically arranged by the student and must be approved by a member of the departmental faculty, as well as by Career Services. Students meet regularly with the supervising professor, maintain a log or journal of the experience, and complete a major paper documenting, analyzing, and interpreting the internship experience.
    Prerequisite: CDM 1150 or consent of faculty sponsor

  • CDM 3555

    Graphic Design Skills Assessment

    0cr
    This eportfolio assessment will take place during the junior year of every graphic design student. It will be pass/fail, and the student will have to repeat the assessment with a pass to get registered for an internship and/or Senior Seminar.The assessment will contain a variety of focused graphic design skills, and ensure each student is prepared to continue his or her studies within the major. All the items included in the assessment will be introduced within Communication Survey, but those skills must be sustained by the student to pass the assessment.
    Prerequisite: CDM 2000

  • CDM 3560

    Graphic Design Internship

    4-8cr
    An internship enabling the student to gain practical experience in graphic design. The internship is typically arranged by the student and must be approved by a member of the departmental faculty, as well as by Career Services. Students meet regularly with the supervising professor, maintain a log or journal of the experience, and complete a body of professional portfolio pieces.
    Prerequisite: CDM 3555

  • CDM 3565

    Public Relations Skills Assessment

    0cr
    This eportfolio assessment will take place during the Junior year of every public relations student. It will be pass/fail, and the student will have to repeat the assessment with a pass to get registered for an internship and/or Senior Seminar. The assessment will contain a variety of focused public relations skills, and ensure each student is prepared to continue his or her studies within the major. All the items included in the assessment will be introduced within Communication Survey, but those skills must be sustained by the student to pass the assessment.
    Prerequisite: CDM 1000

  • CDM 3570

    Public Relations Internship

    4-8cr
    An internship enabling the student to gain practical experience in public relations. The internship is typically arranged by the student and must be approved by a member of the departmental faculty, as well as by Career Services. Students meet regularly with the supervising professor, maintain a log or journal of the experience, and complete a body of professional portfolio pieces.
    Prerequisite: CDM 3565

  • CDM 3600

    Intercultural Communication

    4cr
    Exploration of the various theories, opportunities, and problems related to communication by individuals within and across different cultural groups.
    Prerequisite: CDM 1150

  • CDM 3700

    Organizational Communication

    4cr
    This course will help students understand organizational communication theories, models, and processes. Students will apply these principles in organizational communication through case studies and research presentations. Additionally, students will examine the impact of diversity, globalization, and leadership on organizational communication.
    Prerequisite: CDM 1150

  • CDM 3750

    Graphic Design II

    4cr
    This course provides a structure for an intensive exploration of the design fundamentals presented in Graphic Design I. Course projects are extensive and range in focus from theoretical culture and design-related issues to complex commercial design applications. Throughout the course, students are exposed to a variety of design-related practitioners, publications, ideas, methods, and objects.
    Prerequisite: CDM 2850

  • CDM 3800

    Public Relations Research Methods

    4cr
    Public Relations Research Methods provides an overview of the research methods and tools that are used to assess communication behavior in public relations. This course will introduce students to quantitative and qualitative research methods, including content analysis, surveys, case studies, focus groups, ethnography, and interviews. Students will learn how to use basic statistical programs, survey tools, and qualitative analysis tools.
    Prerequisite: CDM 1150

  • CDM 3950

    Advanced Cinema Production

    4cr
    This course draws on principles and skills developed in CDM 2700 and other first-year and second-year courses in the Communication and Graphic Design major. Under the direction of a faculty member, students in this course work as a team to design, produce, and edit several types of advanced video productions including one major piece. Course work culminates in the presentation of the major work to a campus-wide audience.
    Prerequisite: CDM 2700 or consent of instructor

  • CDM 4010

    Communication Senior Seminar

    4cr
    The Senior Seminar is led by one member of the department faculty, with the assistance and participation of other members. This is a capstone course designed to provide students majoring in communication the opportunity to integrate and utilize the knowledge and skills they have acquired during their course of study. The course culminates in the completion and public presentation of a senior project or thesis.
    Prerequisite: CDM 3545

  • CDM 4020

    Graphic Design Senior Seminar

    4cr
    The Senior Seminar is led by one member of the department faculty, with the assistance and participation of other members. This is a capstone course designed to provide students majoring in graphic design the opportunity to integrate and utilize the knowledge and skills they have acquired during their course of study. The course culminates in the completion and public presentation of a senior project or exhibition.
    Prerequisites: CDM 3750 and CDM 3555

  • CDM 4030

    Public Relations Senior Seminar

    4cr
    The Senior Seminar is led by one member of the department faculty, with the assistance and participation of other members. This is a capstone course designed to provide students majoring in public relations the opportunity to integrate and utilize the knowledge and skills they have acquired during their course of study. The course culminates in the completion and public presentation of a senior project or thesis.
    Prerequisite: CDM 3565

  • CDM 4200

    Methods and Materials in Teaching Communication

    4cr
    A study of communication teaching methods and instructional materials. Special attention is given to the selection and organization of subject matter and learning activities. Fieldwork required.
    Prerequisite: Must be accepted into the Teacher Education Program (TEP)

  • Quick Facts

    • Carthage is named a Best Midwestern College by The Princeton Review (2017), a designation given to only 25 percent of four-year schools.

    • Scheduled to open in fall 2018, a new residential tower will offer suite-style housing and two floors of shared campus spaces for gaming, cooking, group meetings, or quiet studying. Learn more about The Tower

    • You’re going to need brain fuel. Grab a morning coffee and a snack and Starbucks or Einstein Bros. Bagels. Later, meet friends at “The Caf,” where the specials change daily but the staples are constant, or swing through “The Stu” for wins, a burrito, or a sub. A new option, Carthage Cash, even covers some off-campus meals.

    • 96% of Carthage alumni report that they have secured a job or are continuing their studies six months after graduation. Visit Career Services.

    • 91% of employers say critical thinking, communication, and problem-solving skills matter more than your major when it comes to career success. Learn more about how the liberal arts prepare you for a successful career.

    • Lots of schools wear the four-year label. Carthage stands behind it. 95% of Carthage graduates earn their degrees in four years. Learn more

    • Oscars. Emmys. Tonys. Golden Globes. The playwrights we’ve brought in have them. Each year, the Carthage Theatre Department commissions an original script by a renowned playwright for its New Play Initiative. Carthage students then work with the writer to stage it. 

    • As a freshman in the highly selective Honors Program, learn how to gain expertise in anything from music to forest ecology. After that, tackle a contemporary social, economic, or political problem. If you like, you can live on an Honors-only floor of a Carthage residence hall. 

    • In 2016 and 2017, Carthage was named a top producer of Fulbright Scholars by the U.S. Department of State’s Bureau of Educational and Cultural Affairs.

    • Things look new at Carthage because they are. Our athletic and recreation center, student union, computer labs, audiovisual production suite, and numerous residence halls have all been constructed or newly renovated in the last 10 years. Our new science center caps it off.

    • Carthage offers majors, minors and concentrations in more than 50 areas of study, from archaeology to athletic training, neuroscience to music theatre.

    • Our Summer Undergraduate Research Experience offers select students a research budget, one-on-one mentoring with a professor, and 10 weeks of analyzing, deciphering — and getting paid.

    • So the lake is kind of a focal point, but there’s a lot more to love about our campus — like the fact that our 80-acre campus is also an arboretum and wildlife sanctuary. Focused on keeping campus lush forever, we plant between 50 and 75 new trees every year from a variety of species.

    • Carthage was founded in 1847. That’s more than 170 years of leaders, makers, and go-getters going out and going forth. Read more about Carthage’s rich history.

    • More than 90 percent of our students receive financial aid, a hefty chunk of which is scholarships and grants — including $1.25 million annually from the Presidential Scholarship Competition and numerous Merit Scholarships. Learn what’s available.

    • Abraham Lincoln was an early Trustee of the College, and U.S. Secretary of State John Hay was a Carthage alum. The two still have a proud place on our campus. Spend some time with them in our Sesquicentennial Plaza. On warm days you’ll find professors leading their classes here.

    • Come to Carthage; hear yourself think — think … think …
      Legend has it that Sesquicentennial Plaza holds a perfect echo. Just stand with both your feet on the “1847,” face Straz, and start talking. “You’re the only one who can hear you, but you’ll be crystal clear,” promises English and theatre alumna Mikaley Osley.

    • Our Great Lake provides Carthage students with some amazing views. Think classes on the beach, lake views from the lab, and sunrises from your dorm room. “I love waking up in the morning with the sun shining off the lake. Nothing compares to the view in the morning,” says biology and neuroscience major Ann O’Leary.

    • Carthage awards up to 30 Presidential Scholarships each year, which range from 75% tuition up to full tuition, room, and board. Learn more.

    • For a full decade, NASA has selected Carthage students to conduct research aboard its zero-gravity aircraft. Lately, the stakes have risen. A team of underclassmen is grinding to prepare a tiny but powerful Earth-imaging satellite for launch to the International Space Station. Learn more about the space sciences at Carthage

    • Carthage is the only college or university in the Midwest where every freshman takes a full-year sequence of foundational texts of the Western intellectual tradition. Learn about the Carthage core.

    • With a student-faculty ratio of 12:1, your professors will know who you are. They will also know who you want to be — and how to get you there. Meet our faculty.

    • There are more than 120 student organizations on campus, from Amnesty International to Chemistry Club, to Frisbee and Latin Belly Dancing. See how easy it is to get involved.

    • True story: There are more than 27 art galleries, a dozen museums, and nine theatres within 25 miles of Carthage. Some highlights: The nationally recognized Racine Art Museum, the world-renowned Art Institute of Chicago, and the Milwaukee Art Museum. Learn more about our location.

    • What’s better than one professor? Two professors. What’s better than two professors? Two professors from totally different fields teaching a single class. There’s debate. Discussion. Differing perspectives. This is where the magic happens. That’s why every student takes a Carthage Symposium.

    • Imagine presenting your original research at an international conference — as an undergraduate. Carthage is dedicated to undergraduate research. Learn more about current opportunities.

    • You can’t hide here — not with only 17 other students in the classroom with you. That’s going to be rough some mornings. But later, when you’re able to argue your point of view thoughtfully, express your opinions succinctly, and meet challenges head-on, without fear … Yep, you’ll thank us.

    • Carthage is ranked No. 11 in the country for student participation in short-term study abroad. Every J-Term, hundreds of students travel all over the world on faculty-led study tours. Imagine a month in Sweden, Rome, Cuba, Senegal, India, Japan …

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